Our plan was to open a marketplace that was distinctly local: a place that celebrates the products and talents of the Crystal Coast. We wanted to take part in the rapidly growing localism movement in this country, and to offer an outlet for our community to participate in the many health, environmental, and now more than ever, economic benefits of shopping locally.
Over the years the county has witnessed the replacement of established local businesses, motels, and fishing piers with high rise condos, strip malls and plazas. There is a conversion from the quiet beaches of a community steeped in fishing and farming to a more typical densely developed coastal area. The community and tourists alike are losing their connection to the down home familiarity the area once offered.
The goal of The Friendly Market is to reconnect the community with the area. Our mission is to provide a highly visible and convenient location for area farmers and vendors to sell their goods. Tourists will be able to experience some of the local character they seek when visiting.
The market highlights quality, local, and fresh in all of its products. It is a place where thoughts, ideas, and information are exchanged through direct producer/consumer interaction. The concept is to be able to meet the farmer who grew the vegetables, speak with the fisherman who caught the seafood, discuss your plants with the person who grew them, or inquire about the dish you want to make with the person who created it. In addition, the market brings together many of the local artisan’s offering customers a large variety of the unique wares found at the Crystal Coast.
Remember: Eat, Grow, Shop, Local.
The Friendly Market of Morehead City is open daily, offering fresh local produce, a wide variety of plants, and Mindy's Baked Goods. Shop our local artisans and vendors too and pick up distinctly beautiful art from wonderful, award winning artists. Shop locally for all your cooking and gardening needs. The Friendly Market is located at 205 Friendly Road, Morehead City, on the corner of Friendly Road and Bridges Street. We are open 7 days a week from 9:00 am to 5:00 pm.